CHINA: The Coca-Cola Co eyes per capita potential - report
The Coca-Cola Co still sees "huge" potential to increase per capita consumption of soft drinks in China, according to a report.
Coca-Cola expects sales in China to increase in high double-digits in 2011 and 2012, the group's regional director for bottling in China, Singapore and Malaysia, Martin Jansen, was quoted as telling Bloomberg. In a brief interview published today (6 September), Jansen said that China is a "huge opportunity" in terms of per capita soft drinks consumption.
Last month, Coca-Cola said that it would invest US$4bn with its bottling partners in China over the next three years. Coca-Cola and its bottling partners, Swire Beverages and COFCO Coca-Cola Beverage Co, have already invested $3bn in China over the last three years. This brings the total planned investment to $7bn between 2009 and 2014.
The Coca-Cola Co has spent the last 20 years diversifying its portfolio. Where once the rest of the stable cowered in Coke's shadow, more of the company's brands are now grabbing the spotlight and del...
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