INDIA: The Coca-Cola Co eyes 2020 goal with appointments

By | 27 August 2013

Coca-Cola India opened a new plant last week

Coca-Cola India opened a new plant last week

The Coca-Cola's India unit has appointed two operations heads as it seeks to become Coca-Cola's fifth-largest market by 2020.

Sumanta Datta will take over as VP for company bottling operations, while Bhupendra Suri has been appointed VP for franchise bottling operations, Coca-Cola India said last week. The two men will replace operations VP Vikas Chawla, who is leaving for Greece to take over as franchise operations head in South East Europe.

Datta has been with Coca-Cola since 1995 and is currently VP for customer and commercial leadership. Suri has been with the company for 17 years and is director for franchise operations.

Last year, Coca-Cola said it will invest US$5bn in India by 2020 to help continue strong momentum in the market. The country has produced annual double-digit volume growth in the past six years.

Last week, Coca-Cola international president Ahmet Bozer said India “has the potential to become one of the top five markets” for Coca-Cola Co by 2020. Bozer was speaking after he inaugurated India's 57th manufacturing plant, in Uttar Pradesh. The plant, commissioned by Coca-Cola bottler Moon Beverages, cost $21.5m and is the first in the country with a combi-block line that can produce juice as well as water, tea and sports drinks, Coca-Cola said last week.

In other executive changes, Andriy Avramenko - currently VP for juice - will take over as VP for strategy and still beverages. Avramenko will replace Debabrata Mukherjee, who will become VP for marketing and commercial.

All appointments are effective from 1 October, Coca-Cola India said.

Expert analysis

Sports and Energy Drinks in India

Sports and energy drinks in India grew by 17% in value terms in 2011. This growth was marginally lower than the growth of 18% in 2011. This growth was dampened due to increasing awareness of the side-effects of energy drinks. In June 2012 the Food Safety and Standards Authority of India (FSSAI) announced that energy drinks will be renamed as “caffeinated beverages”. The permissible limit of caffeine in carbonated beverages according to FSSAI is 145 parts per million.

Sectors: HR – personnel, Soft drinks

Companies: Coca-Cola Co

View next/previous articles

Currently reading -

INDIA: The Coca-Cola Co eyes 2020 goal with appointments

There are currently no comments on this article

Be the first to comment on this article

Related research

Coca-Cola Co, The in Soft Drinks (USA)

The company is looking to solidify its position as the top US soft drinks manufacturer by broadening its portfolio of non-carbonates offerings through deals like purchasing VitaminWater maker Glacéau in 2007, acquiring a minority stake in coconut wat...

The Coca-Cola Co in Health and Wellness (World)

The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled water. This allows the company to benefit from va...

Coca-Cola Co, The in Soft Drinks (World)

The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of nat...

Related articles

Comment - Analysts Ire at New Treasury Wine Estates Head Masks Real Target

When Michael Clarke makes the move from London to Sydney for Treasury Wine Estates at the end of next month, he may want to consider packing a flak jacket.

Analysis - Time for Coca-Cola Co to drop its '2020 Vision'

Earlier today (21 February), Coca-Cola Co's CEO Muhtar Kent revealed that the company is upping its marketing spend this year to US$400m.

just On Call - Treasury Wine Estates backs new CEO as flak flies

Treasury Wine Estates has defended its decision to appoint a CEO with no alcohol retail experience, saying new head Michael Clarke is a "heavy hitter" with a proven track record.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page