The Coca-Cola Co is lowering the suggested retail price on its 7.5oz mini cans by US$1.00

The Coca-Cola Co is lowering the suggested retail price on its 7.5oz mini cans by US$1.00

The Coca-Cola Co has said it is reducing the price of its mini can in the US, in a bid to appeal to more cash-strapped consumers in the country.

The soft drinks firm said yesterday (22 September) that it is lowering the suggested retail price of its 7.5oz mini cans by US$1.00 to around $2.99 per eight-can case. This makes the per can cost comparable to that of the 12oz can fridge pack, Coca-Cola said.

The new pricing will extend to the full line of mini can beverages including Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta Orange and Seagram's.

The Coca-Cola mini was launched in 2009. Later this Autumn, the firm is also set to roll out a 12.5oz PET bottle for Coca-Cola brands.