US: The Coca-Cola Co cuts mini can pricing
The Coca-Cola Co is lowering the suggested retail price on its 7.5oz mini cans by US$1.00
The Coca-Cola Co has said it is reducing the price of its mini can in the US, in a bid to appeal to more cash-strapped consumers in the country.
The soft drinks firm said yesterday (22 September) that it is lowering the suggested retail price of its 7.5oz mini cans by US$1.00 to around $2.99 per eight-can case. This makes the per can cost comparable to that of the 12oz can fridge pack, Coca-Cola said.
It's case study time in this month's management briefing. In this, the penultimate part of Richard Woodard's look at rebranding, we see the right - and the wrong - way to do it....
In his latest commentary, Richard Corbett considers the rise, fall and rise again of the drinks can. The format is in the midst of a renaissance, and Corbett thinks the economic plight has played an u...
The Coca-Cola Co has spent the last 20 years diversifying its portfolio. Where once the rest of the stable cowered in Coke's shadow, more of the company's brands are now grabbing the spotlight and del...
- just The Preview - Diageo's FY preliminaries
- Molson Coors CEO exit - Mega-Merger on hold?
- Diageo chief admits "tougher than expected" year
- Comment - Beer - What’s in a (Brand) Name?
- Analysis - SABMiller's Australian issues continue
- ASA bans Jägermeister TV ad
- Belvédère chairman to step down
- Diageo boosts exec committee
- Diageo silent over Shuijingfang writedown report
- Diageo bags Facebook unit boss as director