The Coca-Cola Co is seeking to expand its portfolio in the Middle East

The Coca-Cola Co is seeking to expand its portfolio in the Middle East

The Coca-Cola Co has completed its US$980m deal to buy half of the soft drinks business of Aujan Industries.

The move, which also gives Coca-Cola 49% of UAE-based Aujan’s bottling and distribution operations, expands the company's portfolio in the Middle Eastern juice sector, it said today (24 September). Coca-Cola announced the deal in December, saying it was one of the biggest single investments to date in the Middle East's fast-moving consumer goods sector.

“This transaction creates a platform for further cooperation between the company, Aujan and existing bottling partners across the region to dramatically change the juice landscape,” said Coca-Cola's Eurasia and Africa president Ahmet Bozer.