Coca-Cola wants to focus on China

Coca-Cola wants to focus on China

The Coca-Cola Co's India & south-west Asia head is to also assume control of the company's Greater China & Korea (GC&K) region.

Atul Singh will take over the two key markets on 1 July, Coca-Cola international president Ahmet Bozer said in a memo earlier today (19 June). Singh, who becomes deputy president of Coca-Cola's Pacific group, will report to Bozer.

“Atul’s track record of success in this region, particularly his leadership of India and China, makes him well-qualified for this new role,” Bozer said. “Given the enormous growth opportunities in China, and the uniquely competitive beverage landscape, an even stronger operational focus is required to lead our business system there.” 

Singh was previously president of Coca-Cola's East Central & South China division, and was responsible for customer relationships for Greater China.

Current GC&K business unit president David Brooks will become GC&K chairman, while Venkatesh Kini, currently senior VP of the India region, will be appointed deputy president of the India & south-west Asia business unit.

Earlier this month, an analyst warned that intense pricing competition in China between PepsiCo and Coca-Cola is causing headwinds in the market.