US: The Coca-Cola Co, Chromocell in sweetener deal
Coca-Cola Co has announced a collaboration with food and beverage ingredients firm Chromocell
The Coca-Cola Co has said it will team up with food and beverage ingredients firm Chromocell Corp for the development of sweetness enhancers, natural sweeteners and flavour ingredients.
The soft drinks giant said on Friday (10 December) that the partnership will allow it to build a "robust pipeline" of innovation and sweetener options across all categories. Under the terms of the agreement, Coca-Cola will have worldwide, exclusive rights for the use of all flavours, sweeteners and sweetness enhancers in all non-alcoholic ready-to-drink categories.
In addition to research funding, Chromocell will receive royalty payments based on sales of products that contain technologies discovered during the collaboration.
Chromocell said its technologies allow it to test extracts and ingredients from fruits, herbs and vegetables for "unique ingredients".
In 2008, Coca-Cola developed and launched stevia extract, a natural, zero-calorie sweetener, in collaboration with Cargill. Stevia is currently used in around 20 of its products.
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