UK: The Balvenie supports Slow Food

By just-drinks.com editorial team | 4 August 2009

The Balvenie Distillery in Speyside, Scotland has become a supporting member of non-profit organisation Slow Food in the UK.

The distillery, owned by William Grant & Sons, will join forces with Slow Food in a series of events to showcase traditional production methods and the benefits of the 'slow' approach to food and drink production, the company said late yesterday (3 August).

"We're very proud of our craftsmen at The Balvenie but we're not about maintaining tradition for tradition's sake", said malt master David Stewart. "Our support for Slow Food is about promoting respect for traditional production methods."

Slow Food is a non-profit organisation, founded in Italy to raise awareness of the disappearance of local food traditions and support small-scale producers.

Catherine Gazzoli, of Slow Food, said: "It's our hope that The Balvenie's partnership with Slow Food will help strengthen the growing movement in support of producers who retain these all-important ingredients of time, care and craftsmanship; so they are not lost forever."

Last week, William Grant & Sons secured several partnership deals for Balvenie.

The brand will work with companies such as Charbonnel et Walker, which join the brand's existing partners Gieves and Hawkes, and Barbour.

Sectors: Spirits

Companies: William Grant