UK: Thatchers Cider gives Gold TV ad push

By Olly Wehring | 28 March 2012

Thatchers Cider has lined up a Summer television advertising campaign in the UK for its Thatchers Gold brand.

The family-owned company said earlier this week that the ad, which can be viewed below, will run in the UK from April to August. With a GBP2.5m (US$4m) rate card value, the 30-second ad will run on ITV1, Channel 4, Channel 5, Sky, Sky Sports, Sky Comedy, More 4, Dave, ITV2 and ITV4.

“This summer’s campaign continues the successful year we had with Gold in 2011,” said company MD Martin Thatcher. “Sales of Gold in the on-trade are showing 94% growth compared to last year.”