UK: Thatchers Cider agrees three-year Glastonbury Festival deal
Thatchers has agreed a three-year tie-up with the festival's organisers
Thatchers Cider has signed a three-year deal to be the official cider of the UK's Glastonbury Festival.
The agreement, announced today (28 April), means the company's flagship brand, Thatchers Gold, will be available in all of the festival's bars over the 900-acre site. A craft cider bar will also be installed in the Williams Green area of the site, where Thatchers Traditional, Heritage and Cheddar Valley ciders will be available on draught, the company said.
Michael Eavis, founder of the 44-year-old music and performing arts festival, said: “This is a particularly special thing, as not only does it mean that we're able to bring a much loved local cider to Glastonbury, but for me I see this as two long standing Somerset farming families coming together to offer something out of the ordinary.”
Martin Thatcher, MD of Thatchers Cider's, said: “We've been asked on many an occasion when we'll be at Glastonbury - I'm delighted to say that the time has now come.”
Financial details of the tie-up were not disclosed.
Previous cider brands tied to the festival include Gaymers, produced by Ireland's C&C Group.
This year's Glastonbury Festival takes place from 25 to 29 June at Worthy Farm, Pilton, Somerset.
In February, Thatchers announced it is launching its namesake Gold cider brand on draught in Australia.
C&C Group has launched a new "spider" (spirits and cider drink) that combines Magners cider with Irish whiskey....
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