THAILAND: Thailand's Chang Beer to get US launch

By Chris Brook-Carter | 16 August 2001

Thailand's largest beer brand, Chang Beer, is to be launched in the US next year. Owner TCC has appointed Pacific Spirits as the US importer of the beer, which will be a lighter version in order to "reach out to a wider market segment". Chang Beer is owned by TCC whose chairman Khun Charoen Sirivadhanabhakdi said: "Chang Beer was launched in cooperation with Carlsberg Breweries of Denmark five years ago. We have since become the number one selling beer in Thailand.

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Thailand's largest beer brand, Chang Beer, is to be launched in the US next year. Owner TCC has appointed Pacific Spirits as the US importer of the beer, which will be a lighter version in order to "reach out to a wider market segment". Chang Beer is owned by TCC whose chairman Khun Charoen Sirivadhanabhakdi said: "Chang Beer was launched in cooperation with Carlsberg Breweries of Denmark five years ago. We have since become the number one selling beer in Thailand.

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