THAILAND: Thailand could be top market for Scotch

By Sarah Diston | 25 August 2000

Thailand has been chosen as the marketing centre in Southeast Asia for Douglas Laing & Co, Scotland and is expected to become one of its five largest markets.Managing director at Douglas Laing, the distiller of John Player Scotch whisky said: "We chose Thailand as a springboard to develop our brand in the region because of the country's location and its position as the country with the highest consumption of Scotch in Asia."Japan, Taiwan, Venezuela, Uruguay and Paraguay are currently the five largest markets for Douglas Laing, which has three brands of whisky. Thailand is likely to be a top market within the next two or three years, said Laing.

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Thailand has been chosen as the marketing centre in Southeast Asia for Douglas Laing & Co, Scotland and is expected to become one of its five largest markets.Managing director at Douglas Laing, the distiller of John Player Scotch whisky said: "We chose Thailand as a springboard to develop our brand in the region because of the country's location and its position as the country with the highest consumption of Scotch in Asia."Japan, Taiwan, Venezuela, Uruguay and Paraguay are currently the five largest markets for Douglas Laing, which has three brands of whisky. Thailand is likely to be a top market within the next two or three years, said Laing.

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