THAILAND: ThaiBev in pursuit of energy drink purchase - report

By just-drinks.com editorial team | 1 August 2007

Thai Beverage is reportedly in the hunt for an energy drink company in Thailand.

The Bangkok Post said today (1 August) that ThaiBev is in talks with the founding family of Wrangyer energy drinks in the country. Thapana Sirivadhanabhakdi, a director and executive vice president at ThaiBev, was cited as confirming the talks in a report carried by the paper.

Other reports in the country have claimed a deal between the two could cost ThaiBev in the region of THB1bn (US$33.6m), but Thapana could not confirm the figure to the paper.

"Since Wrangyer is an established brand, we'll build it from there," Thapana was cited as saying. "It will add value to ThaiBev. We can distribute new products through our existing distribution network."

Wrangyer is owned by the Vesvarute family.

Earlier this year, independent directors at ThaiBev voiced their opposition to a listing on the Thai stock market for the Singapore-listed company. Some investors have been concerned that anti-Singaporean sentiment in Thailand could damage the company's image.

Sectors: Beer & cider, Soft drinks, Spirits, Water

Companies: Thai Beverage