UK: Tetley's Bitter - The Rugby Beer

By Company Press Release | 5 June 2000

Northampton Saints victory in Saturday's European Cup Final rounded off a fantastic season for Tetley's supported clubs in domestic and international rugby union.The Saints had at one stage been fighting for all three trophies, but had seen their form dip of late. The Tetley's Bitter Cup Final gave them the chance to end their 120 year wait for a trophy, but the game saw Lawrence Dallaglio's London Wasps retain the trophy and take their place in European competition for next season.However, the Tetley's backed Saints narrowly beat Irish side Munster to claim the European Cup and complete a remarkable season for their sponsors, Tetley's Bitter.Tetley's Bitter are official beer suppliers to Allied Dunbar Premiership Champions Leicester Tigers and also to Rotherham, who on Sunday won the right to play in England's elite division next season.In Wales, Tetley's association with Llanelli paid dividends, as the Welsh side stormed to the semi-finals of the European Cup and won the Welsh National Cup.Further down the ladder, two Tetley's clubs triumphed in the junior competitions; Dunstablians taking the NPI Cup and Sheffield Tigers the Tetley's Bitter Vase, thus further demonstrating Tetley's commitment to Rugby at all levels.At international level, England were thwarted in their attempts to win the Grand Slam, but claimed the first ever Six Nations championship. Tetley's Bitter is proud to be the Official Beer of the England Team and the Official Beer of Twickenham, the home of English Rugby.This unparalleled success for Tetley's supported clubs across rugby union at all levels, once again demonstrates the brands commitment to the sport and positions the brand as the beer of rugby.In addition to this, the latest research figures show that one in three people questioned recognised Tetley's Bitter as a major sponsor of Rugby Union.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Northampton Saints victory in Saturday's European Cup Final rounded off a fantastic season for Tetley's supported clubs in domestic and international rugby union.The Saints had at one stage been fighting for all three trophies, but had seen their form dip of late. The Tetley's Bitter Cup Final gave them the chance to end their 120 year wait for a trophy, but the game saw Lawrence Dallaglio's London Wasps retain the trophy and take their place in European competition for next season.However, the Tetley's backed Saints narrowly beat Irish side Munster to claim the European Cup and complete a remarkable season for their sponsors, Tetley's Bitter.Tetley's Bitter are official beer suppliers to Allied Dunbar Premiership Champions Leicester Tigers and also to Rotherham, who on Sunday won the right to play in England's elite division next season.In Wales, Tetley's association with Llanelli paid dividends, as the Welsh side stormed to the semi-finals of the European Cup and won the Welsh National Cup.Further down the ladder, two Tetley's clubs triumphed in the junior competitions; Dunstablians taking the NPI Cup and Sheffield Tigers the Tetley's Bitter Vase, thus further demonstrating Tetley's commitment to Rugby at all levels.At international level, England were thwarted in their attempts to win the Grand Slam, but claimed the first ever Six Nations championship. Tetley's Bitter is proud to be the Official Beer of the England Team and the Official Beer of Twickenham, the home of English Rugby.This unparalleled success for Tetley's supported clubs across rugby union at all levels, once again demonstrates the brands commitment to the sport and positions the brand as the beer of rugby.In addition to this, the latest research figures show that one in three people questioned recognised Tetley's Bitter as a major sponsor of Rugby Union.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: Press fallout - Allied & Pernod
Cautious optimism is probably the best way to describe today's press reaction to Pernod's friendly bid for Allied Domecq.

COMMENT: Pernod Ricard - allied for good fortune
Spirits firm Allied Domecq has agreed to a takeover bid from smaller rival Pernod Ricard, subject to agreement from Allied shareholders.

UK: Allied & Pernod - full details released
Allied Domecq last night accepted Pernod Ricard's offer to buy the UK-based drinks giant.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page