Terlato said cans are the fastest-growing packaging category for wine in the US

Terlato said cans are the fastest-growing packaging category for wine in the US

Terlato Wines has launched two of its Seven Daughters range in 25cl cans, joining an industry trend for single-serve formats.

The Illinois winemaker said today the pop-top cans were a "major growth opportunity" for the female-focused Seven Daughters brand. "This is exactly what consumers want today for casual portable outings such as picnics, pool parties, patio gatherings and more," said Terlato CEO Bill Terlato.

Two varieties of Seven Daughters will be available in the US in four-packs of 25cl cans: Moscato Veneto from Italy and Pinot Noir from California. They will retail for US$14.99 per four-pack. Terlato said the cans are specially lined to "preserve varietal character and consistency".

According to the company, cans are the fastest-growing packaging category for wine in the US - up 270% over the past year.
In May, E&J Gallo announced the national launch of its Barefoot Refresh Spritzers in cans after a successful trial

Slim cans continue to be an increasingly popular format for all drinks categories - both Anheuser-Busch InBev's Stella Artois and Dr Pepper Snapple Group's Dr Pepper brand have recently been made available in slim cans. 

Expert analysis

Alcoholic Beverage Market in US 2016-2016

Alcoholic Beverage Market in US 2016-2016

Alcoholic beverages are broadly categorized into three types: beer, spirits (distilled beverages), and wine....read more