Rioja producer Bodegas Valdemar has partnered with Terlato Wines to bring its wines into the US.

The two companies said late on Friday (14 March) that Terlato will handle the importation of Valdemar's portfolio. The move follows Terlato's tie-up with Priorat winery Marco Abella in the US, announced last year.

The stable includes Conde de Valdemar, which comprises Crianza, Reserva and Gran Reserva expressions, and Inspiracion Valdemar, which features Seleccion, Tempranillo Blanco, and Las Canteras. The Tempranillo Blanco is the world's first white Tempranillo, according to the company.

Terlato said: “The agreement with Bodegas Valdemar caps a search by Terlato for a Rioja winery possessing the elements the company has identified as keys to success in the US luxury wine market: family ownership, superior estate vineyards and a keen focus on the highest quality wines.”

Terlato claims to control a 20% market share of wines priced US$20 and above in the US. Late last month, the company took over the US distribution of Burgundy producer Domaine Ramonet's portfolio from Diageo's Chateau & Estate unit.

Expert analysis

Wine in the US

Wine in the US

In 2012, wine maintained its recovery in terms of total value sales after posting a decline during the recession in 2009. In 2012, consumer confidence continued to slowly return and consumers once more