Terlato Wines International has appointed David Lane as chief operating officer.

Previously chief marketing officer for the US winemaker, Lane replaces Tom Steffanci, who will leave Terlato to create his own wine brand in California.

Lane began his career in the wine industry in 1991 at E&J Gallo Winery, where he served as fine wine Sales manager for Southeast US and on-premise division manager for Florida. He then moved his focus to marketing in 1999.

"David has made outstanding contributions to the company since he joined us in 2005," said CEO Bill Terlato. 

"We now have a better understanding of the luxury wine consumer's needs, which has translated into stronger advertising executions and partnerships, greatly enhanced brand awareness, along with stronger brand programming and excellent package development."