Product Launch - US: Tequila Avion's Avion Espresso

By | 12 March 2013

Click through to view Tequila Avions Avion Espresso

Click through to view Tequila Avion's Avion Espresso

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Tequila Avion's Avion Espresso

Category - Spirits, liqueur, flavoured Tequila, 35% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$24.99 per 75cl bottle, soon available in 37.5cl bottles at $13.99

Distribution - Pernod Ricard

Tequila Avion has lined up a flavoured addition to its namesake Tequila brand in the US. Avion Espresso is a blend of Avion Silver Tequila and Italian espresso coffee.

In 2011, Pernod Ricard secured a minority stake in Avion, and became the exclusive global distributor for the brand.

Last year, Patrón Spirits International released Patrón XO Cafe Dark Cocoa in the US.

Show the press release

Tequila Avion is excited to announce the launch of Avion Espresso Liqueur, which is rolling out in the USA nationwide this month. Avion Espresso combines Avion Silver Tequila, voted World's Best Tasting Tequila at the 2012 San Francisco World Spirits Competition, with fine Italian espresso, creating an ultra-premium, ultra-smooth espresso liqueur unlike anything on the market.

Catering to consumers' rapidly growing love for espresso, Avion Espresso provides a lively way to elevate the entertaining, dining and nightlife experience. Currently, millions of Americans drink espresso-based specialty coffee beverages daily, indicating that espresso is quickly becoming the sophisticated beverage of choice.

Ken Austin, Founder and Chairman of Tequila Avion, said, "People who know me understand I am a 'tequila purist.'  With Avion Espresso, we decided to have some fun, break the traditional tequila rules and do something unexpected with our pure, super high-end tequila brand. To me, it was critical not to cut corners and to use only the highest quality ingredients including Avion Silver Tequila and fine Italian Espresso. What we have accomplished with our team in Mexico is the creation of a special liquid and a beautiful bottle."

Bryan Fry, President and CEO of Pernod Ricard USA, said, "Tequila Avion is a 'rockstar brand' within the Pernod Ricard USA portfolio and has quickly become a bartender and consumer favorite.  The growth trend we see with Avion is similar to some of the most iconic brands that were built with similar principles of quality, innovation and excellence. The Pernod Ricard team and our distributors are passionate about Avion and we look forward to the launch of Avion Espresso."

Avion Espresso has a touch of sweetness and a clean dry finish.  It is 70 proof and is available in 750ml bottles (SRP - $24.99) and, coming shortly, 375ml bottles (SRP - $13.99).

Original source: Company Release

Expert analysis

Tequila & Mezcal in NAFTA to 2015: Market Guide

Synopsis Canadean’s, "Tequila & Mezcal in NAFTA to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Tequila & Mezcal market in NAFTA. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Tequila & Mezcal market in NAFTA. The report provides a top-level overview and detailed insight into the operating environment for the Tequila & Mezcal market in NAFTA. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Tequila & Mezcal market in NAFTA. • Analysis of the Tequila & Mezcal market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Tequila & Mezcal for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Tequila & Mezcal market in NAFTA with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Product launches, Spirits

Companies: Pernod, Ricard

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