Tennent's Lager has announced a £5 m investment in the on-trade. The brewer has launched a distinctive new fount. According to the company, the countermount will "define new standards in beer dispense" thanks to the use of technology that will guarantee a consistent quality pint of Tennent's every time.

Made from concrete and zinc, the countermount uses 'cool to tap' technology to guarantee that the pint is always served at the right temperature. The fount also has a temperature gauge so that bar staff can see at a glance if there are any problems, and it incorporates a line cleaning monitor which will alert staff when it is time to clean out the system.

Speaking to just-drinks, marketing manager Peter Wilson said: "Approximately 2% of all beer is wasted because of fobbing which is a temperature issue. Cool to tap, temperature monitoring and line cleaning will save outlet owners a fortune while ensuring they keep their customers happy by serving the best pint of Tennent's lager possible.

The fount was showcased at last weekend's T in the Park for the first time, and over 24,000 of the units will be rolled out from the end of August.