UK: Teacher's whisky targets golf fans
By just-drinks.com editorial team | 5 October 2010
Beam Global Spirits & Wine has tapped into Scotch whisky's links to golf by offering a promotion on its Teacher's brand.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Beam Global Spirits & Wine has tapped into Scotch whisky's links to golf by offering a promotion on its Teacher's brand.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Corporate Social Responsibility – Part II: The EU
The second part of March's management briefing sees Ben Cooper spread his net further afield, and consider the corporate social responsibility approach within the European Union.
Corporate Social Responsibility – Part III: The US
In this, the final part of our management briefing for March, Ben Cooper casts his eye over the corporate social responsibility activity in the US.
just the Round-up - The week in drinks
The top ten stories published on just-drinks this week:
Market research related to this article
Rtds/high-strength Premixes - Hong Kong, China
2010 saw the category experiencing a slowdown in the declining rate of both volume and value sales, particularly in the on-trade channels. The recovering economy in 2010 led to consumers returning to RTDs/high-strength premixes after having seen pric...
Beer - Hong Kong, China
World Cup fever in 2010 saw on-trade volume generate a positive growth of 1%, following two consecutive years of decline. Further on, economic recovery meant that consumers possessed greater financial ability and were again visiting on-trade establis...
Cider/perry - Hong Kong, China
The 2010 FIFA World Cup has led to a renewed interest in cider/perry as on-trade establishments such as bars and pubs launched a series of promotions to attract customers during the event that lasted from June to July. Cider/perry appealed to some cu...
