CHINA: Tea remains favorite among commercial beverages in China, but beer, bottled water and soft drinks advance
The market for commercial beverages in China realized decisive gains in the last decade, reports the first study of that gigantic market published by Beverage Marketing Corporation, the leading information and consulting resource for the worldwide beverage industry. The Multiple Beverage Market in China, 2000 edition, opens with an overview of the market as a whole, followed by a detailed analysis of each of the major beverage categories. "With the development of China's economy and the improvement of Chinese people's living standard," it declares, "consumption of commercial liquid beverages grew quickly throughout the 1990s, and the makeup of the typical beverage menu has changed significantly."The specification of commercial beverages relates to the fact, noted in the study, that more than 90% of the fluid the Chinese people drink is still non-commercial water. However, average annual per capita consumption of commercial beverages has been increasing steadily, passing 64 liters, or nearly 17 gallons, in 1999, it reports, and total volume of these beverages exceeded 800 million hectoliters, equal to more than 21 billion gallons.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Diageo's Q4/FY 2016 results - Preview
- Diageo's FY performance by region - Focus
- Wine consumption and its health effects
- Time to take stock of Constellation's Corona
- The future for drinks industry's waste products
- Diageo sets sights on alcohol-alternative trends
- SABMiller puts brakes on A-B InBev integration
- "We tried to make Bushmills hot" - Diageo CEO
- Diageo names new TR head as Doug Bagley exits
- Brexit "not a big deal" for Scotch - Diageo CEO
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends