UK: Taylor's release packaging change and price cut for LBV '95

By Chris Brook-Carter | 19 September 2000

Taylor's, the Port company, has released a new packaging design for its recently released Late Bottled Vintage 1995, in celebration of the category's 30th Anniversary.The brand has also entered the market at the aggressive price of £9.99 from UK agents Mentzendorff. Despite the drop in price Taylor's believes, the makeover with its scripted writing and contemporary style still manages to convey the company's heritage and tradition.Commenting on the price change, Adrian Bridge, Taylor's managing director, said: "In recent years many price points for Port have remained the same despite a 10% increase in duty. Late Bottled Vintage price had started to creep up as a result of a number of small harvests in the Douro leading to the rising price in premium quality grapes. However, with the continued strength of the British pound, Taylor's is taking the opportunity to pass the currency benefit onto consumers."

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Taylor's, the Port company, has released a new packaging design for its recently released Late Bottled Vintage 1995, in celebration of the category's 30th Anniversary.The brand has also entered the market at the aggressive price of £9.99 from UK agents Mentzendorff. Despite the drop in price Taylor's believes, the makeover with its scripted writing and contemporary style still manages to convey the company's heritage and tradition.Commenting on the price change, Adrian Bridge, Taylor's managing director, said: "In recent years many price points for Port have remained the same despite a 10% increase in duty. Late Bottled Vintage price had started to creep up as a result of a number of small harvests in the Douro leading to the rising price in premium quality grapes. However, with the continued strength of the British pound, Taylor's is taking the opportunity to pass the currency benefit onto consumers."

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Port facing up to second revolution
The Port industry is currently facing a period of considerable change and adjustment. Innovation and evolving a modern, viable industry structure are seen as vital if Port is to compete effectively in today's highly competitive wine market where the retailer wields unprecedented power. Richard Woodard reports.

PORTUGAL: Port shippers go up for sale
Three Port shippers are for sale as consolidation continues to bite in the Douro Valley.

ISRAEL: Hagalil launches new anise-based RTD
Hagalil Winery is launching Muza - an anise based RTD.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page