UK: Taylor's release packaging change and price cut for LBV '95
By Chris Brook-Carter | 19 September 2000
Taylor's, the Port company, has released a new packaging design for its recently released Late Bottled Vintage 1995, in celebration of the category's 30th Anniversary.The brand has also entered the market at the aggressive price of £9.99 from UK agents Mentzendorff. Despite the drop in price Taylor's believes, the makeover with its scripted writing and contemporary style still manages to convey the company's heritage and tradition.Commenting on the price change, Adrian Bridge, Taylor's managing director, said: "In recent years many price points for Port have remained the same despite a 10% increase in duty. Late Bottled Vintage price had started to creep up as a result of a number of small harvests in the Douro leading to the rising price in premium quality grapes. However, with the continued strength of the British pound, Taylor's is taking the opportunity to pass the currency benefit onto consumers."
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Taylor's, the Port company, has released a new packaging design for its recently released Late Bottled Vintage 1995, in celebration of the category's 30th Anniversary.The brand has also entered the market at the aggressive price of £9.99 from UK agents Mentzendorff. Despite the drop in price Taylor's believes, the makeover with its scripted writing and contemporary style still manages to convey the company's heritage and tradition.Commenting on the price change, Adrian Bridge, Taylor's managing director, said: "In recent years many price points for Port have remained the same despite a 10% increase in duty. Late Bottled Vintage price had started to creep up as a result of a number of small harvests in the Douro leading to the rising price in premium quality grapes. However, with the continued strength of the British pound, Taylor's is taking the opportunity to pass the currency benefit onto consumers."
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