USA: Tap water concerns drive bottled water growth
Bottled water may replace coffee and tea as the second largest beverage product category behind soft drinks by 2004, according to estimates in a recent report. And a key factor in the growth of the sector has been health concerns over tap water.
The report, called The U.S. Market for Bottled and Enhanced Water by packaged Facts, states that consumer fears about arsenic levels in the water supply, as well as concerns about municipal water purification programs, have created the publicly held perception that tap water is unsafe.
The report also pinpoints portability as a growth factor in the market. It says the health benefits of drinking water have been well publicised in recent years and more and more people are making it a habit to stay well-hydrated during the day, making bottled water a constant companion, and, in some cases, a fashion accessory.
"Consumer awareness is driving this market on many different levels,'' said Meg Hargreaves, vice president of research publishing for MarketResearch.com. "The public has questions about the quality of public water supplies and we are attuned to health and hydration issues. Drinking bottled water is an easy and convenient way to deal with both these concerns.''
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo Australia's commercial head to step down
- Luxury and e-commerce a "natural fit" - Diageo
- "We're not complacent about Brexit" - Diageo
- Diageo merges US, Canada spirits units
- William Grant upgrades Glenfiddich Cask Collection
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends