USA: Tap water concerns drive bottled water growth
Bottled water may replace coffee and tea as the second largest beverage product category behind soft drinks by 2004, according to estimates in a recent report. And a key factor in the growth of the sector has been health concerns over tap water.
The report, called The U.S. Market for Bottled and Enhanced Water by packaged Facts, states that consumer fears about arsenic levels in the water supply, as well as concerns about municipal water purification programs, have created the publicly held perception that tap water is unsafe.
The report also pinpoints portability as a growth factor in the market. It says the health benefits of drinking water have been well publicised in recent years and more and more people are making it a habit to stay well-hydrated during the day, making bottled water a constant companion, and, in some cases, a fashion accessory.
"Consumer awareness is driving this market on many different levels,'' said Meg Hargreaves, vice president of research publishing for MarketResearch.com. "The public has questions about the quality of public water supplies and we are attuned to health and hydration issues. Drinking bottled water is an easy and convenient way to deal with both these concerns.''
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Tomorrow's Market Trends - Scotch Whisky III
- Key Brands Performance - Scotch Whisky IV
- Category Innovations - Scotch Whisky VII
- Beam Suntory names CFO, makes structural changes
- Analysts clash over AB InBev SAB Brexit impact
- Diageo to accept US$1m South Korea fine
- Pernod switches Travel Retail Europe op's director
- AB InBev unveils Stella Artois three-packs
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China