Potential bidders for Champagne producer Taittinger are set to receive information on the company's impending sale, according to its owner Starwood Capital.

Taittinger, the world's sixth-largest Champagne producer, has attracted a wealth of interest with rival factions of the Taittinger family and some notable names in the Champagne sector set to table bids.

The company's CEO, Pierre-Emmanuel Taittinger, has declared his intention to bid with the backing of French bank Crédit Agricole. Meanwhile, Belgian billionaire Albert Frère has said he has the backing of other Taittinger family members and is also expected to table an offer.

LVMH Moet Hennessy Louis Vuitton, Champagne group Louis Roderer and French provate equity group Butler Capital are also reported to have declared their interest in Taittinger.

A spokesperson for Starwood in Paris told just-drinks today (1 March) the sale was at a "very early" stage and that the potential bidders should receive memoranda on the sale this month.

She said there were "many rumours" surrounding who would bid for Taittinger, adding that Starwood was only aware of interest from the Taittinger family.

She added: "What Starwood really wants to find is the best offer, based on several criteria, not just the price. It wants someone who respects the name of Taittinger and who has got a good project for the business."

Starwood, a US real estate group, bought Taittinger when it paid EUR2.9bn (US$3.5bn) for its parent Groupe Taittinger and an associated business, Société du Louvre, last July.

However, Starwood plans to spin off the Champagne business and focus on Groupe Taittinger's hotel, crystal and jewellery assets.

The Taittinger Champagne business includes a 288-hectare estate in the Champagne region, Californian wine producer Carneros and a vineyard in the Loire Valley. The sale is expected to fetch around EUR500m.

Separately, Taittinger president Claude Taittinger, has launched a single vineyard Taittinger Champagne in the UK, Les Folies de la Marquetterie.