US: Synergy develops stevia beverage flavours
Synergy Flavours has developed a range of flavours for stevia-sweetened high-protein beverages
US flavours and ingredients firm Synergy Flavours has developed a range of flavours for stevia-sweetened, high-protein beverages.
The firm said today (20 October) that the development has been made in response to a demand for "high-protein, low-calorie" products in sports nutrition and the growing trend for natural products in this category.
Flavours range from traditional chocolate, strawberry, and vanilla to more complex flavours such as honey cream and baked oatmeal.
"Since whey protein and stevia have been associated with negative taste profiles and bitter off-notes, developing a product that balances taste and the functionality requires a dose of strategy, a degree of insight, and a measure of innovative flavour creation," the firm said.
Industry bank Rabobank last year predicted sales of the non-caloric 'stevia' sweetener Rebaudioside A (Reb A) could reach $700m within five years.
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