Pernod Ricard has confirmed a change of senior brand manager for Champagne Perrier-Jouët in the UK.

The company confirmed today (11 March) that Nick Morton is set to assume the position, replacing Charlotte Bell, who is leaving Pernod to set up her own company.

Morton will oversee the development and implementation of all marketing strategies for Perrier-Jouët in the UK, reporting in to Chris Seale, head of Champagne at Pernod Ricard UK. He joins the unit from UK distributor First Drinks Brands, where he was a brand manager for three years.

"What excites me about this role with Champagne Perrier-Jouët is the chance to apply my marketing experience and passion for wine to an iconic Champagne which has fantastic brand equity," Morton said.