US: Sweet flavours help push wine sales - figures

By | 12 July 2013

Wine sales and volumes in the US increased last year

Wine sales and volumes in the US increased last year

Sangrias and chocolate wines helped US wine sales continue to grow last year as producers turned to sweeter flavours to satisfy demand from young consumers.  

On- and off-trade wine sales hit US$32.3bn last year, a 3.6% rise on 2011, according to the 2013 WineTAB report from Technomic, released yesterday (11 July). Wine volumes also grew, by 2.2% to 345.1m nine-litre cases, Technomic said.

Although growth was slower than in 2011, wine is “keeping consumers engaged and increasingly interested” with new products and flavours, Technomic said.

"Wine consumers, especially Millennials, gravitated toward more approachable and drinkable wines suitable for a range of dining and social occasions," Donna Hood Crecca, senior director at Technomic, said.

“Speciality wines such as sangrias and chocolate wines really took off. Wine is now part of a casual lifestyle, and domestic wine marketers are looking to satisfy that growing demand with intriguing products.”

Domestic table wines were a major driver of the wine market, accounting for 67.9% of total wine volume and growing 2.1%, Technomic said. The Wine Group's Franzia WineTaps remained the largest wine brand, although volumes declined (8.1%), while the second-largest brand, Barefoot Cellars from E&J Gallo, grew 15.4%. Each of the top five fastest-growing wine brands of 2012 were domestic table wines, Technomic said.

To read a comment piece on the dangers in the emerging trend for sweeter flavour profiles, click here.

Expert analysis

The Future of the Spirits Market in India to 2017

Synopsis • The Future of the Spirits Market in India to 2017 is the result of Canadean’s extensive market research covering the Spirits market in India. • The report presents detailed data on the Spirits consumption trends in India, historic and forecast consumption volume and value at market and category level, brand share, alcoholic strength, price segmentation data, and distribution channel data. • This report brings together Canadean Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years. Summary • This report provides authoritative and granular detail of the Spirits market in India; and in doing so fills the gaps in marketers’ understanding of market trends and the components of change causing them. • Based upon extensive secondary research, this report provides comprehensive and granular insights that allows marketers to confidently update their strategic and tactical plans. Scope Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin & Genever, Liqueurs, Rum, Speciality Spirits, Tequila & Mezcal, Vodka, Whiskey. Detailed product sales segmentation for volumes is provided, including brand data (2009-12), sales by alcoholic strength (2009-12), sales by price segmentation (2009-12), and sales by distribution channel (2009-12), at the product category level. Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future. Reasons To Buy The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamic

Sectors: Wine

Companies: Gallo

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