The Scotch Whisky Association has named Gavin Hewitt as its new chief executive. Hewitt, who is currently the UK Ambassador in Belgium, succeeds Hugh Morison who is retiring after 10 years in the post.

Hewitt will take up his position on 20 October 2003. “The arrival of Gavin Hewitt recognises the importance of international trade to the Association’s work and the industry’s determination to remain the world’s leading drinks industry and one of the UK’s top five foreign currency earners, at a time when the challenges facing the Scotch Whisky industry have never been greater," said SWA chairman, Ian Good.