US: Svedka launches interactive website campaign

By just-drinks.com editorial team | 16 November 2007

Vodka brand Svedka has launched an interactive website campaign designed to appeal to young and media-savvy consumers.

Visitors to the website, at http://www.findyourfutureyou.com, are invited to upload a personal photo and are then asked a series of questions, the answers to which determine who they will be in 2033, the year it claims Svedka will become the world's number one vodka. Possible destinies include 'cosmetic surgery victim', 'famous for nothing' or 'globally warmed'.

"Our audience is socially enthusiastic and media savvy," said Marina Hahn, chief marketing officer for Svedka. "They want unique networking experiences that they can share with their friends. Online photos and text messages are a necessary part of their lives. Find Your Future You plays off that and is a hilarious way to bring our 2033 brand message to life."

Svedka Vodka was acquired by Constellation Brands in March. Launched in 1998, Svedka sold around 1.1m cases in 2006.

Sectors: Spirits

Companies: Constellation