USA: Sutter Home Showcases Trinchero Family in New TV Ad Campaign
Sutter Home Winery, producer of the best-selling wine brand in the United States, today launched a $9 million TV advertising campaign created by award-winning agency Goodby Silverstein & Partners, creator of the Got Milk? and Budweiser frog commercials. The campaign consists of one 60-second and two 30-second spots. The new ads, with the tagline "Taste the Commitment," were directed by Chris Smith, whose 2000 documentary film "American Movie" was nominated for an Academy Award. They feature gently humorous vignettes from the life of Sutter Home owner Bob Trinchero, focusing on Bob's passion, from an early age, for viticulture. Bob is depicted questioning the food and beverage pairings in his elementary school cafeteria, conducting irrigation experiments on the high school football field, and using his military duty to collect soil samples, all portending the success he and his winery would one day achieve. The campaign, airing exclusively on the nation's most popular cable channels -- A&E, Comedy Central, Discovery, E!, ESPN, Food Network, Home & Garden, the Learning Channel, Lifetime, the Travel Channel, USA Network, and VH1 -- will reach 60% of adults aged 25-54 an average of five times during November and December, for a total of nearly 400 million impressions. The ads will also be viewable on
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- CCA - Coca-Cola's Canary in the Mine
- just The Preview - Pernod Ricard's Q4 & FY
- Comment - Hybrid Spirits: Innovation or Laziness?
- Brown-Forman's Q1 Performance by Region, Brand
- Comment - Another One Bites Bacardi's Dust
- Mast-Jägermeister targets UK off-trade boost
- SABMiller exec to become CFO at Beam Suntory
- Brown-Forman unveils Jack Daniel's UK push
- Champagne will not regain lost ground until 2018
- Bacardi announces CFO switch