US: Survey reveals relaxed attitiude to wine
A survey of around 4,500 regular wine drinkers in the US found that the word most respondents associated with wine is "relaxed". Despite this, the survey also said that barriers to consumption in this group still existed. The survey, organised by WineVision: American Wine in the 21st Century, an ad hoc strategic planning group, was conducted on-line and claims to be the largest independent market research poll ever done of wine consumers.
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