Japanese beer and spirits group, Suntory, has set up a dedicated sales company in Bangkok in a bid to develop its business in the growing Thai spirits market. The new company is owned 49%-owned by Suntory, with three local financing companies owning 17% each.

Suntory has until now been selling spirits in Thailand through third party agents. With a dedicated operation, it plans to push Thai sales of its flagship whisky brand, Red Special, from 100,000 cases last year to 500,000 cases by 2005.