JAPAN/AUS: Suntory readies Magnum Dry beer for Australia - report
Suntory is set to launch one of its beer brands in Australia, according to reports.
The Japan Times cited unnamed sources earlier this week as saying that the Japanese brewer will release Magnum Dry in Australia in the coming months. The brand is a happoshu in its domestic market, the paper said.
Suntory is targetting sales of around 100,000 cases for Magnum Dry in Australia, where it will be offered in 50cl cans.
The beer will be producd at Suntory's Kunshan facility, near Shanghai in China.
The company has a distribution unit in Australia, handling beer and cider, spirits and Champagne brands. It only sells one beer brand, C&C Group's Tennents Lager.
- Comment - Diageo Steps Up Defence of Haig Club
- Focus - Diageo's H1 Results by Region, Brand
- Comment - Spirits - Where Next for Scotch Whisky?
- just the Preview - Diageo Q2 & H1
- just the Facts - Top 20 US Beers by Value, Volume
- Belvedere vodka tie-up over new James Bond film
- Diageo speaks out over supplier contract changes
- Brown-Forman appoints Jack Daniel's president
- Diageo inks UK distribution deals
- ASA rejects Haig Club ad complaints
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)