JAPAN: Suntory and Sapporo to raise happoshu prices

By just-drinks.com editorial team | 19 March 2003

The major Japanese brewers, Suntory and Sapporo, have followed the lead of Kirin and market leader, Asahi, in announcing that they will raise their happoshu prices in May, effectively passing on the cost of the planned tax hike on the low-malt beer to customers.

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The major Japanese brewers, Suntory and Sapporo, have followed the lead of Kirin and market leader, Asahi, in announcing that they will raise their happoshu prices in May, effectively passing on the cost of the planned tax hike on the low-malt beer to customers.

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