US: Sunkist puts twist on ‘Take a Stand’ promo
By just-drinks.com editorial team | 14 July 2009
Sunkist Growers has added a twist to its annual Sunkist Take a Stand programme by encouraging kids in the US to raise money for charity by creating their own lemonade stand.
In its sixth year, the programme is designed to encourage young people to "give back to their community" by donating their earnings from a lemonade sale, the company said today (14 July).
By posting their designs on Sunkist's Facebook page, children can enter with a chance to win cash prizes.
"Take a Stand introduces kids to the world of philanthropy and what it means to give back," said Claire Smith, director of corporate communications for Sunkist Growers. "This year, we are encouraging kids to be even more involved and creative by decorating their stands to suit their charities and their personalities."
Sunkist is encouraging children to recycle by repurposing boxes and materials from home for their stands.
Sectors: Soft drinks
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Great idea and marketing campaign. I'm thinking how we could translate this into a real estate agent marketing campaign??? Thanks for making me think!
Tom Ferry http://www.yourcoach.com
Tom Ferry said at 7:30 pm, July 15, 2009
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