US: Sunkist puts twist on ‘Take a Stand’ promo
Sunkist Growers has added a twist to its annual Sunkist Take a Stand programme by encouraging kids in the US to raise money for charity by creating their own lemonade stand.
In its sixth year, the programme is designed to encourage young people to "give back to their community" by donating their earnings from a lemonade sale, the company said today (14 July).
By posting their designs on Sunkist's Facebook page, children can enter with a chance to win cash prizes.
"Take a Stand introduces kids to the world of philanthropy and what it means to give back," said Claire Smith, director of corporate communications for Sunkist Growers. "This year, we are encouraging kids to be even more involved and creative by decorating their stands to suit their charities and their personalities."
Sunkist is encouraging children to recycle by repurposing boxes and materials from home for their stands.
Sectors: Soft drinks
- Five ways small brands can beat big players
- Interview, Bulldog Gin founder Anshuman Vohra
- Pernod Ricard Q1 2017 results by region, brand
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- The end is nigh for Global Travel Retail - Comment
- Stumbling UK Pound prompts Conviviality price hike
- AB InBev fund ZX Ventures buys homebrew co
- Edrington’s The Macallan 40 Year Old - NPD
- CCBA partner "in place by 2018" - Coca-Cola
- Beam Suntory to invest US$1bn in Bourbon
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends