RUSSIA: Sun InBev launches non-alcoholic Stella Artois
Alcohol-free Stella is being produced at Sun InBev's Klin Brewery and has been launched across Russia this month, the group confirmed to just-drinks today (9 April).
It said that the drink uses unique production technology and high quality ingredients to give it the same taste as normal Stella.
Group brand manager Inna Pokhodnya said: "For our company, [which has] traditionally promoted responsible drinking of beer, the project 'Non-Alcoholic Stella Artois' is particularly important. Now our consumers have a chance to combine the enjoyment of their favourite taste with driving a car."
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