EUROPE: Soft drinks: Summer '06, how was it for you?
By just-drinks.com editorial team | 2 October 2006
Branded soft drinks remain strong throughout Europe where they account for more than 85% of volume across the major categories, according to two new industry reports.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Branded soft drinks remain strong throughout Europe where they account for more than 85% of volume across the major categories, according to two new industry reports.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
CCE pays heavy price for Coke’s lack of imagination
The announcement of major restructuring and 3,500 job losses at Coca-Cola Enterprises (CCE) says as much about The Coca-Cola Company as it does about its largest bottler. Annette Farr examines the underlying reasons behind CCE's current malaise and suggests it is Coca-Cola's failure to keep pace with rival PepsiCo in product innovation that has been the bottler's prime problem.
US: RushNet regains control of Apple Rush
US functional drinks specialist RushNet has renegotiated control of Apple Rush, with the new structure giving it 51% ownership of the new Apple Rush Co.
The View from A Farr – Soft Christmas
During the festive period, designated drivers or those who simply need to give their bodies a rest from rich food and alcohol will find a wider array than ever of interesting and exotic soft drinks to refresh and restore. Annette Farr takes a look at some of the new products adding sparkle and variety to the soft drinks shelves this Christmas.
