The two entrepreneurs behind Tequila brand Suerte have acquired the distillery where the spirit has been produced since the company's inception last year.

Laurence Spiewak and Lance Sokol have purchased the 15,000 square foot Tequilera Simbolo, located on 8.25 acres in the highlands of Atotonilco El Alto, Jalisco, from the family of Suerte's master distiller Pedro Hernandez Barba, it was announced late last week. Barba, whose family has owned the land for around 200 years, will retain his ownership stake in Suerte and his position as master distiller, the company confirmed. 

The distillery was in operation for around ten years, prior to Suerte acquiring the site.

The Boulder, Colorado-based company said the acquisition “allows the brand to be vertically integrated, ensuring that Suerte tequilas are the only brands distilled at the facility and that they are bottled on-site”. 

A statement added: “The strategy also allows for internal control of the brand’s agave supply, guaranteeing only the highest-quality product is used in creating Suerte’s blanco, reposado, and añejo Tequilas.”

Financial details of the deal were not disclosed.


View Larger Map