Red C, sweet cider has launched a stylish new look for the 275cl bottle, replicating the look of its trademark Red C bar font.

And as part of another major investment in the brand, Red C recently sponsored the 'Party Nights' TV series in the Tyne Tees region, in a bid to reinforce the identity of the brand by lifting the lid on the party antics of people in the North East.

Red C brand manager at Matthew Clark, Jeanette Thompson, said: "The success of 'Party Nights' has been brilliant. It has helped to define a clear personality for the brand that is more contemporary than any other in the category."

She continued: "And I am confident the new design for the 275cl bottle will build on this premium appeal and continue to signal Red C as the brand driving development in the sweet cider market."