CANADA: Strongbow enters Canadian market in Sleeman tie-up

By Monica Dobie | 14 November 2001

Ontario-based, Sleeman Breweries has announced that it has reached an agreement with H.P. Bulmer Ltd. of the UK, to handle sales and marketing for its Strongbow premium packaged and draught ciders in Canada. Bulmer's ciders became available in liquor stores in Ontario, British Columbia and some outlets in Alberta from October 27th, with hopes to sell it in other parts of the country in the near future.

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Ontario-based, Sleeman Breweries has announced that it has reached an agreement with H.P. Bulmer Ltd. of the UK, to handle sales and marketing for its Strongbow premium packaged and draught ciders in Canada. Bulmer's ciders became available in liquor stores in Ontario, British Columbia and some outlets in Alberta from October 27th, with hopes to sell it in other parts of the country in the near future.

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