UK: Stowells invests £1.5m in consumer campaign
By Sarah Diston | 19 April 2001
Grants of St James Wines has unveiled a major consumer press campaign to support its flagship brand, Stowells of Chelsea. Costing £1.5m ($2m) the campaign is part of a co-ordinated brand investment package that will see Grants spend £9m ($13m) this year reinforcing the status of Stowells of Chelsea as the market leader.
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Grants of St James Wines has unveiled a major consumer press campaign to support its flagship brand, Stowells of Chelsea. Costing £1.5m ($2m) the campaign is part of a co-ordinated brand investment package that will see Grants spend £9m ($13m) this year reinforcing the status of Stowells of Chelsea as the market leader.
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