US: Stolichnaya replaces origami with truth
Allied Domecq is launching a new advertising campaign for Stolichnaya vodka that "celebrates little truths among friends" and targets 21- to 29-year-old men, replacing a year-old effort that featured origami crafted from its colourful labels.
Publicis/Hal Riney San Francisco created the campaign, which will feature black-and-white photography and make its debut in the July issues of magazines including GQ, Maxim and Playboy. Billboard and radio advertising in 10 metropolitan areas is also part of the mix.
As Pernod Ricard, Allied Domecq and Fortune Brands close in on the biggest drinks industry deal since the sale of Seagram, opinion about how the deal will be structured and who stands to win and lose ...
Cautious optimism is probably the best way to describe today's press reaction to Pernod's friendly bid for Allied Domecq....
Spirits firm Allied Domecq has agreed to a takeover bid from smaller rival Pernod Ricard, subject to agreement from Allied shareholders....
Allied Domecq last night accepted Pernod Ricard's offer to buy the UK-based drinks giant....
Allied Domecq today delivered a 7% increase in first half group profits before tax to £285m. Earnings per share were up 7% to 19.2p, turnover that was flat at £1,700m....
Drinks producer and distributor Todhunter International has said that its controlling shareholder, CL Financial, is interested in acquiring some of the brands of Allied Domecq that may become availabl...
Pernod Ricard has had its rating raised....
Allied Domecq has added a new flavour to its Malibu range. The company said yesterday that it would be launching Malibu Passion Fruit in the US from April 15....
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