US: Stolichnaya replaces origami with truth
By Anne Brockhoff | 19 June 2003
Allied Domecq is launching a new advertising campaign for Stolichnaya vodka that "celebrates little truths among friends" and targets 21- to 29-year-old men, replacing a year-old effort that featured origami crafted from its colourful labels. Publicis/Hal Riney San Francisco created the campaign, which will feature black-and-white photography and make its debut in the July issues of magazines including GQ, Maxim and Playboy. Billboard and radio advertising in 10 metropolitan areas is also part of the mix.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Allied Domecq is launching a new advertising campaign for Stolichnaya vodka that "celebrates little truths among friends" and targets 21- to 29-year-old men, replacing a year-old effort that featured origami crafted from its colourful labels. Publicis/Hal Riney San Francisco created the campaign, which will feature black-and-white photography and make its debut in the July issues of magazines including GQ, Maxim and Playboy. Billboard and radio advertising in 10 metropolitan areas is also part of the mix.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Press fallout - Allied & Pernod
Cautious optimism is probably the best way to describe today's press reaction to Pernod's friendly bid for Allied Domecq.
COMMENT: Pernod Ricard - allied for good fortune
Spirits firm Allied Domecq has agreed to a takeover bid from smaller rival Pernod Ricard, subject to agreement from Allied shareholders.
UK: Allied & Pernod - full details released
Allied Domecq last night accepted Pernod Ricard's offer to buy the UK-based drinks giant.
