AUS: Stolen Rum links-up with Beam Inc for Australia push
Fledgling New Zealand spirits group Stolen Rum is upping its focus on Australia after signing a distribution deal with Beam Inc.
The Auckland-based company, launched in 2010, has inked a deal with Beam's Australian unit, which has a route-to-market distribution agreement with Coca-Cola Amatil, it announced yesterday (30 September). Stolen Rum's portfolio was previously distributed in Australia by Vanguard Luxury Brands under a “short-term” agreement.
Stolen Spiced, the company's premium spiced rum, will “lead the charge” in Australia, it said.
“Lots of NZ and Aussie drinkers have so far responded really positively to Stolen Rum, and this has given us a sense of confidence with our growth and innovation plans,” said Stolen's co-founder & CEO Jamie Duff.
The company has seen a 178% rise in case sales in 2012 year-on-year and is forecasting 208% growth in 2013. Volume figures were not given.
Steve Inch, Beam Oceania's MD said: “Adding a premium rum brand to our portfolio is a strategic move for Beam and for our strong partnership with CCA.”
All three Stolen Rum products are currently available for a RRP of AUD42.99 (US$40).
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
Coca-Cola Amatil Limited (CCL) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled...
Beam Inc. (BEAM) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData...
Beam, as the world’s fourth largest international spirits company and seventh largest overall, should be in a strong position. In some ways it is, however, it suffers from a large proportion of its vo...
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Comment - Beer - What’s in a (Brand) Name?
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- NPD: Alcohol Beverage “Mash-Ups” Fuel Innovation
- ASA bans Jägermeister TV ad
- Diageo silent over Shuijingfang writedown report
- Diageo boosts exec committee
- Britvic promotes GB marketing head to global post
- Diageo bags Facebook unit boss as director