Cocktail mixer specialist Stirrings is unveiling its first digital advertising campaign in the US.

The ads, which the company said today (20 August) will involve around 11m national impressions between August and December, are expected to run on sites such as Epicurious, Food & Wine and AOL Food.

Stirrings' ad campaign, which will include taglines such as "You Are What You Serve", "Beer and Wine Are So Last Year", "Like Takeout from your Favorite Bar" and "Make it a Big Night In".

The company said it also plans to relaunch its website in September.

In April last year, Diageo took a 20% stake in Stirrings for an undisclosed sum. The "arms-length investment partnership" was structured to allow Stirrings to maintain strategic and operational control over its brands, the two companies said at the time.