DENMARK: Tuborg's famous Thirsty Man: Still thirsty after all these years
Tuborg's famous Thirsty Man has been waiting for a drink for 100 years this month.The character first appeared in Denmark as an advertising poster during November 1900, but the rather overweight character seen wiping the sweat from his brow has since been used on both posters and labels to sell Tuborg to customers in many countries.The Thirsty Man was entered by the artist Erik Henningsen in a poster competition held to celebrate Tuborg's 25th anniversary.He failed to win any of the prizes, but his potential was seen by journalists and Tuborg's managing director, who realised that the poster could be used to set drinkers' thoughts racing towards a cold glass of Tuborg.The popularity of the poster was added to in 1977 when Den Store Tuborg (The Big Tuborg) half-litre bottle was launched using the image as a label. The poster is still one of the most popular sold in Denmark.The image of the Thirsty Man has also been used to great effect in Germany, where Tuborg is the leading imported beer.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Sustainability: What Craft Teaches Multi-Nationals
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Ethiopia competition to remain "intense" - Diageo
- Pernod takes positives from China Cognac bounce
- Brewers v Distillers in Nutrition Control Battle
- Heineken to cut jobs in global shake-up
- Bacardi bags a Bourbon with Angel's Envy buy
- Bacardi Brown-Forman here to stay
- Moet Hennessy sells Scotch Malt Whisky Society
- Carlsberg takes on Stella Artois in new campaign
- Global rum insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Heineken N.V. - Strategy and SWOT Report
- Champagne: Less Than Bubbly