CANADA: Stevia gets Canada approval

By | 3 December 2012

Stevia has been permitted for use in Canada

Stevia has been permitted for use in Canada

Canada has become the latest country to approve the use of stevia in beverages and food. 

Health Canada said on Friday (30 November) it has authorised the use of the sugar substitute as a food additive for products. Previously it was only available as a natural health product in the country. 

In an announcement to the London Stock Exchange, Stevia producer PureCircle welcomed the move. CEO Magomet Malsagov said it is “another important milestone in the expansion of PureCircle's global footprint”. 

He added: "Following two years of working with Health Canada, we are proud to have played an important role in gaining approval for use of our proprietary portfolio of stevia ingredients.  

"PureCircle's activities in this market are well underway and we are fully prepared to service our customers for new growth."

A year ago, stevia was approved by the European Commission for use in EU markets.

Expert analysis

How Will Stevia Change the Sweeteners Market?

Stevia’s arrival in the international sweeteners market is almost certain to shake up the entire area of sugar replacement, but the big question is whether it will erode volumes of existing high-intensity sweeteners or will settle comfortably alongside them with its broader focus on balanced wellness rather than dieting. In order to answer that question, this report explores the background, current status and future directions for stevia sweeteners.

Sectors: Legislation, Soft drinks

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