Stella Artois will hit Brazil this year, according to press reports. The Latin America News Digest reported today (2 February) that AmBev, following its merger last year with Interbrew, plans to launch Stella Artois in the country by the end of 2005.

Stella Artois has been earmarked by the brewer for up-market consumers in Brazil. AmBev currently offers its Bohemia brand in this bracket.

Interbrew's Stella Artois will launch in Brazil and Argentina this year, while AmBev's Brahma brand will be introduced into Europe, the News Digest said.