UK: Stella - 4m pints better off from distribution drive
By Sarah Diston | 27 June 2001
Interbrew UK's distribution drive has generated additional annual sales of over 4m pints for Stella Artois, the company's flagship brand. According to company estimates, the distribution push will generate extra business of more than 14,000 barrels over the next 12 months. Allan Tudor, on-trade sales director at Interbrew UK said: "We are delighted with the response from free traders which illustrates the fact that more retailers now appreciate the commercial sense of stocking Stella Artois.
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Interbrew UK's distribution drive has generated additional annual sales of over 4m pints for Stella Artois, the company's flagship brand. According to company estimates, the distribution push will generate extra business of more than 14,000 barrels over the next 12 months. Allan Tudor, on-trade sales director at Interbrew UK said: "We are delighted with the response from free traders which illustrates the fact that more retailers now appreciate the commercial sense of stocking Stella Artois.
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