COMMENT: Starbucks - unstoppable?

By Datamonitor | 16 January 2004

Strong pre-holiday season planning has paid off for Starbucks as it recorded its highest ever same-store-sales in December. The lure of a premium taste sensation and a plush environment in which to enjoy it is proving to be a successful and sustainable combination.

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Strong pre-holiday season planning has paid off for Starbucks as it recorded its highest ever same-store-sales in December. The lure of a premium taste sensation and a plush environment in which to enjoy it is proving to be a successful and sustainable combination.

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