USA: Starbucks, The New York Times Form Strategic Relationship
Starbucks Coffee Company (Nasdaq:SBUX), the leading retailer, roaster and brand of specialty coffee in the world, and The New York Times, one of the world's most widely read and respected newspapers, announced today a strategic alliance that leverages Starbucks retail strength with The New York Times's strong national presence. Under this three-year agreement between two of the most well-known and respected brands in the world, The New York Times will use its national advertising resources to promote Starbucks products and retail locations as a destination for readers. Although other newspapers will continue to be offered to meet local demand, The New York Times will be the only national newspaper sold across Starbucks extensive network of company-owned locations in the United States. The New York Times's presence in Starbucks stores across the country will make a significant contribution to the newspaper's national expansion by improving availability for the 11 million customers who visit Starbucks stores weekly. The agreement is effective October 1, 2000. This alliance will enhance Starbucks customers' in-store experiences, increase availability of The New York Times and promote the Starbucks and New York Times brands. The partnership will heighten customer service and convenience in the following ways:
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Paddy Irish whiskey - The Facts
- A-B InBev and its SABMiller divestments - Focus
- SABMiller in Cent'l & E Europe - What is for sale?
- Is the wine industry confusing its consumers?
- Is single malt the Great White Hope for Scotch?
- Pernod Ricard to widen Our/Vodka sales reach
- Leonardo DiCaprio joins Runa drinks board
- Remy Cointreau names new Travel Retail exec
- Pernod in talks to sell Paddy whiskey to Sazerac
- US wholesalers point to Absolut decline - report
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Spirits Market in the US
- Carbonates in India