COMMENT: Starbuck’s northern exposure
By Datamonitor | 20 August 2004
Starbucks is to pitch its coffee as a gourmet delight in Canadian grocery stores in a bid to attract those consumers who would never normally venture into its cafes. This is yet another clever move by the chain in its home North American market: on current evidence, it seems there really is no stopping Starbucks.
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Starbucks is to pitch its coffee as a gourmet delight in Canadian grocery stores in a bid to attract those consumers who would never normally venture into its cafes. This is yet another clever move by the chain in its home North American market: on current evidence, it seems there really is no stopping Starbucks.
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